Overused Buzzwords Strangle the Real News
You’d think we’d have learned by now not to use buzzwords in our news releases. Maybe most PR and communication pros get it but a recent post by Adam Sherk and an earlier one by David Meerman Scott...
View ArticleElmo Loves “Sexy” Katy Perry: A PR Ploy?
Surely during ratings season, Sesame Street couldn’t possibly be using a PR controversy to drive publicity and viewership. Could they? Background to the story is that singer songwriter Katy Perry...
View ArticleFriday PR Picks: News Releases – A Gothic Tale
Our Friday PR Picks this week are all about press releases. We’ve gathered 27 of the best, recent news release tips, tactics and articles. Everything from how-to tips, better news release writing,...
View ArticleWhat’s Next? Two Critical PR Trends to Follow
Several recent stories really grabbed my attention because each highlights two critical trends on which PR people must keep a very close eye. Besides, trend watching is one of the things that we do...
View Article51 Masterful Media Relations Tips for PR Pros
We’ve put together 51 masterful media relations tips to help you prepare stories that media can’t resist and to help you pitch them like a pro. No curve balls or knuckleballs here. Just media pitching...
View ArticleMegan Fox: What’s the point of Twitter?
After just one week and 29 Tweets, a big Hollywood star is getting a high profile divorce. From Twitter, that is. The Twitterverse buzzed with some of her 208,508 followers shocked, dismayed or in...
View ArticleFuture of Brand Journalism: Cute Cats or Catastrophe?
The noise around brand journalism these days is deafening. Unfortunately, a lot of it is based on poor practices or wrong information. We need to toss the marketing and get back to creating great...
View ArticleRumpled spokesmen: New PR & marketing trend?
It’s official. Rumpled really is right in style! At least you’d be correct in thinking so if three high-profile, heavy rotation TV commercials are any indication. The TV ads from Trivago.com, Liberty...
View ArticleOverused Buzzwords Strangle the Real News
You’d think we’d have learned by now not to use buzzwords in our news releases. Maybe most PR and communication pros get it but a recent post by Adam Sherk and an earlier one by David Meerman Scott...
View ArticleElmo Loves “Sexy” Katy Perry: A PR Ploy?
Surely during ratings season, Sesame Street couldn’t possibly be using a PR controversy to drive publicity and viewership. Could they? Background to the story is that singer songwriter Katy Perry...
View ArticleFriday PR Picks: News Releases – A Gothic Tale
Our Friday PR Picks this week are all about press releases. We’ve gathered 27 of the best, recent news release tips, tactics and articles. Everything from how-to tips, better news release writing,...
View ArticleWhat’s Next? Two Critical PR Trends to Follow
Several recent stories really grabbed my attention because each highlights two critical trends on which PR people must keep a very close eye. Besides, trend watching is one of the things that we do...
View Article51 Masterful Media Relations Tips for PR Pros
We’ve put together 51 masterful media relations tips to help you prepare stories that media can’t resist and to help you pitch them like a pro. No curve balls or knuckleballs here. Just media pitching...
View ArticleMegan Fox: What’s the point of Twitter?
After just one week and 29 Tweets, a big Hollywood star is getting a high profile divorce. From Twitter, that is. The Twitterverse buzzed with some of her 208,508 followers shocked, dismayed or in...
View ArticleFuture of Brand Journalism: Cute Cats or Catastrophe?
The noise around brand journalism these days is deafening. Unfortunately, a lot of it is based on poor practices or wrong information. We need to toss the marketing and get back to creating great...
View ArticleRumpled spokesmen: New PR & marketing trend?
It’s official. Rumpled really is right in style! At least you’d be correct in thinking so if three high-profile, heavy rotation TV commercials are any indication. The TV ads from Trivago.com, Liberty...
View Article
